A couple of years ago, I put in the work and opened an Etsy store. However, I closed it quickly — before doing any marketing — due to other commitments that took priority over maintaining a wee shop.
This year, I’ve rejuvenated the storefront and opened the doors. It’s a far more efficient way for customers to access books that I have in my stock and other specially designed book merchandise available only via Clan Witch. So rather than posting availability on the socials, Etsy will be the go-to place. Books will still be available across the usual retail channels such as Amazon, Barnes & Noble, Apple, Waterstones etc. But Etsy is the place for merch, out of print versions and signed stock.